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ADP Digital Marketing 


Artificial Intelligence is transforming Digital Marketing to remain competitive and optimize marketing spend in the new digital landscape. This course will help students comprehend and connect with clienteles in entirely new and innovative ways. It will enable students to explore game-changing digital marketing strategies and tactics that organizations are deploying. This course is designed for marketers and leaders who want to broaden their understanding of cutting-edge digital marketing techniques and develop a working understanding of data analytics.

Learning Outcomes 

Upon successful completion of the program, candidates will be familiar with Digital Marketing and be able to:


  • Understand digital marketing and its disruption of the traditional marketing mix.

  • Be aware of the online consumer journey and how to effectively target their customers.

  • Understand the role of the core digital marketing channels and learn how to optimize using metrics: SMART goals, conversion optimization, A/B tests, attribution, and experimentation.

  • Set clear objectives for the different digital marketing channels.

  • Earn a degree certificate to share with their professional network as well as unlock access to career support resources to help them kickstart their new career.

  • Set clear objectives for the different digital marketing channels.

Entry Criteria 

Intermediate Pre – Engineering / Pre- Medical / Science General / Commerce with passing marks or equivalent 

Associate Degree Programs 

Fee Structure 

Course Name:
ADP in Digital Marketing
2 years (4 semesters)
Fee per Credit Hrs
Rs 4750.00
Total Credit Hrs
1st Semester Fee
Rs 92070

Progression: The students, after obtaining the degree may continue their studies towards BS (4-year) program and the relevant qualified courses will be exempted/transferred, accordingly.

Digital Marketing Fundamentals
Customers Insights and SMM
Marketing Campaigns
Fundamentals of Management
Search Engine Optimization
Islamic Studies
Introduction to 
Financial Accounting Principles
Pakistan Studies
Communication Skills
Introduction to Entrepreneurship
Fundamentals of Marketing
Business Law
Introduction to Economics
Banking & Finance
Ethics and Social Responsibility
Introduction to statistics
Cost Accounting
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